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What's in a Name?
April 27, 2007 - Kevin Smith - comments (2)
What does “Multi-Channel” mean to you? For traditional retailers, multi-channel generally refers to the integration of web, catalog, POS, phone and kiosk sales into a cohesive retailing engine (dare to dream). For many eCommerce pure plays however, multi-channel often involves the ability to distribute products into multiple eCommerce channels such as a clearance site, auction site, comparison shopping portal or large public marketplace such as eBay or Amazon. I thought I would share how a client’s unique focus in the sports vertical has allowed them significant growth online via a unique “Multi-channel” strategy. Steiner Sports Marketing is one of North America's premier sports collectible and Memorabilia companies, with many exclusive deals for sports-related products including relationships with sports licensing giants the New York Yankees and New York Mets . Their goal is too reach the true fan with the best product possible. One of the key reasons for Steiner’s online success is a very target Below is a list of sites they currently sell products on. Steiner uses these league sites to help drive awareness to their own private label auction destination, Steiner Auctions - http://auction.steinersports.com/ I think in the next couple of months you will likely see Steiner Sports continue to expand their multi-channel distribution business directly to wherever sports fans gather online. |
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