Remember when the Sears Wish Book arrived in your home every year at this time—just as the weather got cooler, days shorter, and nights a bit longer?  It seemed television commercials rang out Holiday unes while they displayed the hottest new toys in town?  A buzz of excitement began to stir, and the Holiday hopping season was upon us.  Let’s face it, the holidays are a retailer’s dream, full of good cheer, family and friends – the perfect scenario for buying.

 It’s pretty safe to say, however, that this year is a little different.  The current economic climate has cast a chill (literally) over consumer spending, not to mention the profit margins of many retailers around the world.

The good news for many online retailers is that while ecommerce generally is not immune to the downturn, it is a cost-effective, growth oriented channel – even in tough times.  Nevertheless, this year promises to be a tough one – and online sellers are going to have to pull out all the stops to engage skittish consumers.

Perhaps more than ever, now is the time for creative solutions to capture your share of those purchasing dollars.  And to make sure your site is providing the best consumer experience in order to support your business goals.  That’s why Truition has put together our Etailer’s Guide to Ringing in the Holiday Buyers in a challenging Economy .  In the next days, we are going to discuss obvious and not so obvious best practices for your e-commerce site. Stay tuned for updates. If you cannot wait, just register and get the whitepaper delivered into your e-mailbox.