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'Old School' Direct email campaign for Mississauga News Auctions
December 12, 2008 - Kevin Smith - comments (8)
Everyone wants to try new an innovative ways to market and communicate with their customers but one of the most effective methods, if done correctly, is a well crafted 'old school' email. The Mississauga News runs a very successful auction site (http://www.mississauganewsauction.com/) where they auction off products and services from their local advertisers. They wanted to create a simple way to let registered auction users know about new listings and unique items. They had never done any direct emails or correspondence to their end users. Last month, they started a weekly email campaign. It was an immediate success with direct and measurable results for both traffic and revenue. Some interesting stats include:
What are the reasons for the great response - trusted source - valuable information - well presented/timely offers and reasonable frequency.  
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