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Make it easy for your holiday shoppers by creating a key link from your home page (or on the home page itself) for “Holiday Season Gift Ideas".  Of course the products you place here can also be found in their traditional departments, but anticipating your customers’ requirements for the Season adds to their interest in your online store.   This is particularly helpful to the numerous shoppers who aren't clear on what they're after.  They'll want to come in and look at your ideas for inspiration.  As the retailer, you know what the best sellers are likely to be for the holidays, and placing them in this holiday section eases the effort for your buyers who may be running around with shopping lists 'til they drop!   You can also use this concept to take advantage of after-Holiday buyers with a "Holiday Gift Clearance" section.

Posted at 10:35 AM in eCommerce Strategy | Permalink